Think your donors are stupid?

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

High-capacity donors aren’t altruistic.

They want something from you just as much as you want something from them.

At a high level, most simply want to find meaning in their lives, and realize the best versions of themselves.

Unfortunately, from their beloved charities, too many only get solicitations.

Folks, they aren’t stupid!

They want something in return for their gifts— value!

And, when they don’t feel like they’re getting the value they want and deserve, they go looking for another charity that might give it to them.

You can make sure that doesn’t happen.

But first, you’ve got to uncover what value they want.

Are you doing that? Or, are you aiming your spray and pray marketing at them based on their transactional data?

That won’t do it!

Find out what they want. Give it to them. Then, they’ll give to your cause in exponential measures.

 

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>>Don’t ever ask someone to give until it hurts
>>4 keys to fundraising success you might be overlooking
 


2 responses to “Think your donors are stupid?”

  1. I have been reading and following your ideas – which work. Thanks for being a tool for nonprofits.

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