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Think your donors are stupid?
High-capacity donors aren’t altruistic.
They want something from you just as much as you want something from them.
At a high level, most simply want to find meaning in their lives, and realize the best versions of themselves.
Unfortunately, from their beloved charities, too many only get solicitations.
Folks, they aren’t stupid!
They want something in return for their gifts— value!
And, when they don’t feel like they’re getting the value they want and deserve, they go looking for another charity that might give it to them.
You can make sure that doesn’t happen.
But first, you’ve got to uncover what value they want.
Are you doing that? Or, are you aiming your spray and pray marketing at them based on their transactional data?
That won’t do it!
Find out what they want. Give it to them. Then, they’ll give to your cause in exponential measures.
Want a free checklist to make sure your offers provide value to your donors? Just go here.
Related Posts:
>>Don’t ever ask someone to give until it hurts
>>4 keys to fundraising success you might be overlooking
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Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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I have been reading and following your ideas – which work. Thanks for being a tool for nonprofits.
Thanks so much Dixie!!