Donors give when THEY want to give, not when YOU want them to give
It ain’t about you.
Unsuccessful fundraisers want donors to give on their timeline, not the donor’s.
They think they can make the donor ‘move’ when they want them to ‘move’.
They ignore where the donor resides in the consideration process.
They let their boss, their leadership or their board tell them when they need to close the gift instead of filling a pipeline with qualified supporters at various stages of consideration so gifts drop consistently throughout the year (when the donors are ready).
Come on folks… donor-centricity is a way of life, not a buzzword!