My uncle is a radiologist. Recently he told me about a 2007 study of radiologists. The study found that including a photo of a patient along with their imaging exam results made doctors more successful.
Here are the results from the study:
After I read this I began to wonder if, perhaps, fundraising CRM should include photos of each donor by syncing with open API’s that social media like Facebook, LinkedIn and Twitter provide.
Wouldn’t that increase donor empathy, donor-centricity, and overall fundraising effectiveness?
What do you think?
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