Self-actualization (realizing one’s full potential) rests at the top of Maslow’s hierarchy of needs.
Donors aim for self-actualization and giving helps them make progress toward that goal. In other words, they give in order to realize the best version of themselves. You are their guide, their facilitator.
Therefore, since self-actualization is actually their reward for giving — not an automated “thank you” — you need to make sure they got what they wanted. You need to help them feel that they accomplished what they set out to accomplish. You need to help them reflect on the amazing things they accomplished through your organization.
You need to help them feel that they made progress toward realizing the best version of themselves. By doing so, you’ll help them feel good in ways they’ll treasure long after their check has been cashed.
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