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Are you building trust?
Trust is the cornerstone of all meaningful relationships.
Fail to build trust and you’ll fail to get the gift. It’s that simple.
Build trust over time.
Your success mostly depends on how you cultivate relationships with hi-value donors long before you make the solicitations.
In other words, you will have won or lost your opportunity to close a gift long before you decided to make the ask.
Be polite and persistent.
If you put in the hard work required to build trust, your chances of closing gifts will increase exponentially.
If, on the other hand, you fail to build trust (through proper, highly relevant, personalized cultivation that delivers value-oriented offers for engagement and involvement), your chances will lessen tremendously.
Value is the key.
It’s all about THEM. Find out why they care, who they might want to honor, how they might like to give, and more. Then deliver value in ways that meet their passions, needs, and interests.
So, today, ask yourself this: How am I building trust?
Need help providing value politely and persistently over time? GET A DEMO. We can help!
Related Posts:
>>7 captivating ways to build trust so your fundraising efforts work better
>>The 8 core components of engagement fundraising and why you desperately need them
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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Trust means that you rely on someone else to do the right thing. You believe in the person’s integrity and strength, to the extent that you’re able to put yourself on the line, at some risk to yourself. Trust is essential to an effective team, because it provides a sense of safety. Arborist Greeley
Nice topic on building trust. It’s sometimes underrated in how vital it can be to land deals in business. Building trust means earning it in my opinion. You have to deliver on exactly what you promise and be a real asset to your customer. It’s a good topic and I hope you expand it too. Venus Capital