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Are you building trust?

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Trust is the cornerstone of all meaningful relationships.

Fail to build trust and you'll fail to get the gift. It's that simple.

Build trust over time.

Your success mostly depends on how you cultivate relationships with hi-value donors long before you make the solicitations.

In other words, you will have won or lost your opportunity to close a gift long before you decided to make the ask.

Be polite and persistent.

If you put in the hard work required to build trust, your chances of closing gifts will increase exponentially.

If, on the other hand, you fail to build trust (through proper, highly relevant, personalized cultivation that delivers value-oriented offers for engagement and involvement), your chances will lessen tremendously.

Value is the key.

It's all about THEM. Find out why they care, who they might want to honor, how they might like to give, and more. Then deliver value in ways that meet their passions, needs, and interests.

So, today, ask yourself this: How am I building trust?

Need help providing value politely and persistently over time? GET A DEMO. We can help!

 

Related Posts:

>>7 captivating ways to build trust so your fundraising efforts work better
>>The 8 core components of engagement fundraising and why you desperately need them
 


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