Are you building trust?


Trust is the cornerstone of all meaningful relationships.

Fail to build trust and you’ll fail to get the gift. It’s that simple.

Build trust over time.

Your success mostly depends on how you cultivate relationships with hi-value donors long before you make the solicitations.

In other words, you will have won or lost your opportunity to close a gift long before you decided to make the ask.

Be polite and persistent.

If you put in the hard work required to build trust, your chances of closing gifts will increase exponentially.

If, on the other hand, you fail to build trust (through proper, highly relevant, personalized cultivation that delivers value-oriented offers for engagement and involvement), your chances will lessen tremendously.

Value is the key.

It’s all about THEM. Find out why they care, who they might want to honor, how they might like to give, and more. Then deliver value in ways that meet their passions, needs, and interests.

So, today, ask yourself this: How am I building trust?


Need help providing value politely and persistently over time? GET A DEMO. We can help!


Related Posts:

>>7 captivating ways to build trust so your fundraising efforts work better
>>The 8 core components of engagement fundraising and why you desperately need them


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Ella Jean
Ella Jean
3 years ago

Trust means that you rely on someone else to do the right thing. You believe in the person’s integrity and strength, to the extent that you’re able to put yourself on the line, at some risk to yourself. Trust is essential to an effective team, because it provides a sense of safety. Arborist Greeley

Sunny G
Sunny G
2 years ago

Nice topic on building trust. It’s sometimes underrated in how vital it can be to land deals in business. Building trust means earning it in my opinion. You have to deliver on exactly what you promise and be a real asset to your customer. It’s a good topic and I hope you expand it too. Venus Capital

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