7 captivating ways to build trust so your fundraising efforts work better

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Trust leads to commitment. Then it leads to retention, loyalty, major gifts and planned gifts.

Here are 7 ways to build trust so your fundraising efforts work better:

  1. Make sure your mission is clear so people will know what you do with their money
  2. Be “real”, transparent, open and honest about your organization’s efforts (both the successes and failures)
  3. Communicate the impact your organization achieves but don’t use big stats (instead, tell stories about real people)
  4. When you make a promise, keep it!
  5. Involve your supporters in your decision-making processes so they’ll see that you have good judgement (even if your decisions end up being faulty)
  6. Listen to your supporters by opening up lines of two-way communication and/or surveying them at least once each year
  7. Be great at customer service


>> Nonprofit Hub: 5 Simple Rules to Increase Donor Loyalty
>> Network for Good: Building Trust and Transparency
>> 5 ways to build trust online


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