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7 captivating ways to build trust so your fundraising efforts work better
Trust leads to commitment. Then it leads to retention, loyalty, major gifts and planned gifts.
Here are 7 ways to build trust so your fundraising efforts work better:
- Make sure your mission is clear so people will know what you do with their money
- Be “real”, transparent, open and honest about your organization’s efforts (both the successes and failures)
- Communicate the impact your organization achieves but don’t use big stats (instead, tell stories about real people)
- When you make a promise, keep it!
- Involve your supporters in your decision-making processes so they’ll see that you have good judgement (even if your decisions end up being faulty)
- Listen to your supporters by opening up lines of two-way communication and/or surveying them at least once each year
- Be great at customer service
Recommendations
>> Nonprofit Hub: 5 Simple Rules to Increase Donor Loyalty
>> Network for Good: Building Trust and Transparency
>> 5 ways to build trust online
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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