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How asking for advice helps fundraisers: (1) qualify donors for their portfolios AND (2) build deeper relationships
Your donors want a partner, not a solicitor.
Partners ask for advice before asking for money.
Partners looking for advice are looking to collaborate.
Partners requesting advice are less threatening.
Partners requesting advice motivate supporters to ‘lean’ in.
Partners requesting advice inspire exponentially more dollars throughout their long-term, mutually beneficial relationships.
Your donors’ first gift is their time and effort.
When people give you their time and effort through advice, what they are really saying is that they want to collaborate with you because they believe you can help them win.
You can help them find meaning in their lives.
Advice from supporters is like pottery clay.
It’s something you can build upon and mold into something very special and long-lasting.
So what are you waiting for? Why not ask for advice?
Related Posts:
>>Does fundraising training focus too much on the ask?
>>35 amazing ways to engage and involve your donors and supporters
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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