How asking for advice helps fundraisers: (1) qualify donors for their portfolios AND (2) build deeper relationships

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Your donors want a partner, not a solicitor.
Partners ask for advice before asking for money.

Partners looking for advice are looking to collaborate.

Partners requesting advice are less threatening.

Partners requesting advice motivate supporters to ‘lean’ in.

Partners requesting advice inspire exponentially more dollars throughout their long-term, mutually beneficial relationships.

Your donors’ first gift is their time and effort.
When people give you their time and effort through advice, what they are really saying is that they want to collaborate with you because they believe you can help them win.

You can help them find meaning in their lives.
Advice from supporters is like pottery clay.

It’s something you can build upon and mold into something very special and long-lasting.

So what are you waiting for? Why not ask for advice?

Related Posts:

>>Does fundraising training focus too much on the ask?
>>35 amazing ways to engage and involve your donors and supporters


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