Charity – Helping people in need
Philanthropy – Making an investment that stimulates other investments or provides opportunity for others
Charitable people – Help others in need. For instance, giving money to a soup kitchen before Thanksgiving so they can buy turkeys for their annual meal would make one a charitable person.
Philanthropists – Make charitable gifts that result in the creation of economic and social opportunity for individuals which, in turn, helps create a better society for everyone.
You want to find or develop philanthropists.
In other words, while the first gift a supporter makes might be a charitable donation, they could have the capacity to give your organization much more money. But they won’t hand over their home or a large chunk of cash to you because they’re feeling charitable. They’ll do it because they are feeling philanthropic.
Therefore, you need to find ways to help people feel more philanthropic. But how?
Thankfully there’s a lot of action happening in this area. Many books are being written such as Doing Good Better by William MacAskill wherein he outlines five key questions that help people make their altruistic (philanthropic) decisions:
Also, there are entire websites devoted to the issue.
They are attracting philanthropists to help guide them. For instance, this website helps people get involved in “effective altruism” so they can learn how to make an impact on the world.
People are joining. People want to be philanthropists.
I think you should help them.
In addition to helping people learn about your organization, its programs, and its impact, I think you should help them learn what philanthropy is all about. If in fact, you want to attract and support philanthropists, you need to provide them with value.
Have you ever done anything like these suggestions? Did they work? Did they help build your relationship further? Please share your experience in the comments section below.
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