9 reasons why it’s time to uncover philanthropic mindsets

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.


I think organizations should do whatever it takes to uncover philanthropic mindsets because:

  1. Philanthropists have an unparalleled passion for an organization’s mission.
  2. Philanthropists want to right wrongs and transform the world in a way that speaks to them emotionally and intellectually.
  3. Philanthropists want to make a serious impact.
  4. Philanthropists want to find partnerships with facilitators and liaisons who will help them realize their dreams.
  5. Philanthropists want to build relationships with an organizations’ staff, the beneficiaries of their gifts and other philanthropists.
  6. Philanthropists sometimes give impulsively (as wealthy people often do. But, mostly, they give strategically).
  7. Philanthropists know that giving their money away is serious business and they work diligently to do so (just as they did when they accumulated their fortunes).
  8. Philanthropists want to be engaged and involved. They want to see the impact they made. They want to hear from the beneficiaries.
  9. Philanthropists have custom homes, vacation homes, boats and vacations. So it only makes sense that they want to customize their giving experiences too.

Now you can uncover philanthropic inclinations.

Get a demo to find out how!


> Inside the Mind of Your Major Donor: The Science Behind Major Giving and Philanthropy
>> Charity vs. Philanthropy and Charitable People vs. Philanthropists

One response to “9 reasons why it’s time to uncover philanthropic mindsets”

  1. Madison says:

    Great article on why philanthropic mindsets is important to consider for your charity or organisation. What are some of the ways you think you can encourage more philanthropic focus in charities?

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