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A lot of charities tout the fact that they take care of their own. Marines helping marines! Cancer patients helping cancer patients! And so on…. Read More
I’ll skip to the end and tell you how: Set some ground rules with whoever you ask to sign your fundraising letter. Usually, a letter signer won’t… Read More
Happy New Year everyone! Each year my IN’s & OUT’s usually get passed around and shared quite a bit. Sometimes they ruffle some feathers. For… Read More
Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right…. Read More
I’ll cut to the chase. People want to take advantage of opportunities more than they want to solve problems. Here’s how it works in fundraising. “Problem” messages:… Read More
I give you permission to read this list but only if you’ll count to three afterward. Let it sink in. Then DELETE IT! Forget about… Read More
Tony Robbins, the author of Money: Master the Game, discussed “How Progress Equals Happiness” earlier this year on Oprah’s digital web-show – #OWNSHOW. So true!… Read More
I love this legacy giving promotion. It’s actually a placeholder for your beer! You can find this along with its case study and many other… Read More
Imagine this. Since you’re reading this, I’m betting you are someone who cares deeply about helping supporters with capacity (wealthy people) realize their philanthropic dreams. You… Read More
I once heard a story about a legacy gift that was about to be “closed” until the organization’s CFO fumbled the ball in the end… Read More
If you have not yet heard the news, Fidelity Charitable now sits at the top of the Philanthropy 400 list that ranks nonprofits according to the… Read More
I know, I know… you love your printed planned giving newsletter. After all, it’s an easy marketing option (especially if you buy them from a vendor who… Read More
Whenever I see articles about year-end major gifts, they always seem to say the same things such as, “Don’t forget to look at your list… Read More
You may have heard that the reason why people give is because they were asked. For many years, this saying has motivated fundraisers to get out there and… Read More
There are a whole bunch of so-called “marketing companies” out there that say they help nonprofits get more planned gifts. I have a lot of… Read More
When I first came up with the term engagement fundraising it was because I was a pissed-off donor! I wanted the charities I cared about… Read More
I don’t have any data on this whatsoever but something tells me that a good number of fundraisers might lean left when it comes to… Read More
There’s brilliance down under! A while back on my LinkedIn Group (Major and Planned Gift Marketers), Sharon Wangman outlined a stewardship plan for Legacy Society donors/members…. Read More
I love Shark Tank, the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. I watch it… Read More
Organizations spend a lot of time and effort focusing on what they will do with the money they receive from donors. And, that makes plenty of… Read More
I know this is important. But, honestly, I’m a major and planned gift marketer… not a fundraising consultant. So I found this article by Gail… Read More
7. Wasting time in-house letting themselves get caught up in meetings, activities, or office politics 6. Forgetting to ask donors lots of questions about why they care,… Read More
The private sector figured out a long time ago that a salesperson should never generate their own leads. A lead generator should never set-up appointments. And, a… Read More
Firstly, email subject lines are actually headlines. The great advertising legend David Ogilvy once said, “On average, five times as many people read the headlines… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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