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Recently someone told me that their current planned giving marketing efforts were not working. “How do you know?” I asked. “Because there’s been a drop… Read More
I have two questions that I ask people when they say that planned gift fundraising “is all about the relationship.” I ask, “How many gifts… Read More
I attended a local monthly planned giving event a while back and learned a lot about how not to market charitable gift annuities. During the… Read More
Here are 3 amazing quotes from major donors worth reading: “I walk over to my desk, take out my pen, and get ready to sign… Read More
I’m getting really tired of hearing people complain about donor advised funds. For instance, it was reported by the Chronicle of Philanthropy that dollars put… Read More
Andrew Olsen knows a thing or two about direct marketing. On his blog, he debunks 3 major donor myths that pertain to marketing. You can… Read More
The goal for legacy gift fundraising is to raise money right? In sports they say it doesn’t matter how many points you score, it’s whether… Read More
Here are 19 reasons why nonprofit donor surveys are awesome: They help you learn about why your donors care about your mission, how their life… Read More
1. Uncover who among your supporters has a donor advised fund. Just ask them the very simple question: Do you have a donor advised fund? 2…. Read More
I think nonprofits need to be more real. More genuine. Less formal. And, less afraid of being real and genuine (Tweet this!). Charity : Water,… Read More
But, oddly, that’s the first thing fundraisers offer legacy gift prospects and those who have disclosed their legacy gift intentions. The next most popular offer… Read More
I really need your help. I funded a study to help you. Basically, we’re trying to help you and your peers understand more about major gift… Read More
Sick of my rants yet? I’ve droned on and on about the fact that your job is to make your donors feel good and to… Read More
The following is a guest post thanks to my friend T.J. McGovern, Owner/Principal at McGovern Consulting Group (McG). Here is a teaching story I usually share… Read More
People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. 1. Social conformity (simply because it’s… Read More
1. How many highly qualified planned giving leads did you generate for my nonprofit last year? 2. How many of those leads could also be… Read More
I’d like to connect with you on LinkedIn. Full disclosure: I pretty much like to connect with everyone in the fundraising/nonprofit sector on LinkedIn. By… Read More
Here’s the deal folks. You don’t own your donors. Too many times I’ve heard chapters say that they don’t want to share planned giving leads… Read More
A probing close is yet another phrase I made up. I do that… a lot. Basically, it’s a question you ask when you feel your… Read More
L.M. Montgomery was a famous author in the early 1900’s. Her novels were internationally renowned. She once said, “Tell me and I forget. Teach me and I… Read More
The left-leaning Institute for Policy Studies crunched the data from Giving USA Foundation’s annual philanthropic survey to figure out who was giving what. Here’s what they determined: Itemized charitable… Read More
I failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s. But my ability… Read More
The words are listed down at the bottom. But to understand why you should put them everywhere, read this: Every single one of your supporters… Read More
A lot of charities tout the fact that they take care of their own. Marines helping marines! Cancer patients helping cancer patients! And so on…. Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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