5 ideas you should share with supporters to close more year-end major gifts

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Whenever I see articles about year-end major gifts, they always seem to say the same things such as, “Don’t forget to look at your list and — most of all — ask!”

I figure you already know that stuff. So here’s my list of 5 practical ideas to help you close more big gifts at the end of this year:
1. Propose they give appreciated stock (or other assets like real estate or jewelry) instead of cash
2. Remind them to recommend gifts be made from their donor-advised funds
3. Suggest a multi-year commitment to break-up the burden
4. Educate them about the IRA Charitable Rollover provision that allows people over 70 1/2 to donate up to $100,000 from their IRA without counting the distribution as taxable income
5. Ask them to check into their employer’s corporate matching program

Related posts:

>> Your Major Gift Donors Can Take You Well Over Your Year-End Goal
>> How to ask your board members for year-end gifts

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