Smartideas

Straight talk about major, mid-level and legacy gift fundraising to help you be a better fundraiser

Why Oprah Winfrey gives money to build schools in Africa (the 8 components of impactful giving)

You might have known that Oprah was a philanthropist; but did you know why? Most people think they know Oprah Winfrey, one of the richest self-made… Read More


REVEALED: Jerry Panas' secrets of attracting wealthy supporters

In January, Inside Philanthropy interviewed legendary fundraiser Jerold Panas to discover his secrets of attracting wealthy supporters. Here’s his list: It isn’t about your organization… Read More


8 Core Components of Engagement Fundraising (Season 1, Episode 2)

0.75x 1x 1.25x 1.5x 2x 0:0027:42 8 Core Components of Engagement Fundraising (Season 1, Episode 2) Apple PodcastsGoogle PodcastsShare Leave a ReviewListen in a New… Read More


8 Core Components of Engagement Fundraising (EF-S01-E02)

0.75x 1x 1.25x 1.5x 2x 0:0027:42 8 Core Components of Engagement Fundraising (EF-S01-E02) Apple PodcastsGoogle PodcastsShare Leave a ReviewListen in a New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe… Read More


Finally revealed, a profile of the ideal major gift officer

Thanks to the Education Advisory Board, we now know what the ideal major gift officer looks like. Their Advancement Forum sought to understand what makes… Read More


The more things change, the more they stay the same

I was wondering who might have created the first survey ever.  My search led me to Charles the Great, the “Father of Europe.” Apparently, in… Read More


Almost four years ago I declared: "The Fundraising Pyramid Is DEAD!"

Recently I was reminded of a blog post I wrote four years ago that got a lot of attention. Some of the reactions were not so kind…. Read More


7 Core Principles of Engagement Fundraising (Season 1, Episode 1)

0.75x 1x 1.25x 1.5x 2x 0:0016:45 7 Core Principles of Engagement Fundraising (Season 1, Episode 1) Apple PodcastsGoogle PodcastsShare Leave a ReviewListen in a New… Read More


7 Core Principles of Engagement Fundraising (EF-S01-E01)

0.75x 1x 1.25x 1.5x 2x 0:0016:45 7 Core Principles of Engagement Fundraising (EF-S01-E01) Apple PodcastsGoogle PodcastsShare Leave a ReviewListen in a New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe… Read More


Do major gift and planned gift staff need "sales managers"?

Huh? Sales managers? But we don’t sell anything! Actually, you do! You’re selling value. Any exchange of money occurs because a person sees value in… Read More


Value

Too many nonprofits fail to inspire people to give because they don’t understand value. An exchange of money from supporters to nonprofits only occurs when a clear value… Read More


Claire's 9 ways to get the major donor visit

Getting a donor to see you might actually be the hardest part of your job.  In fact, some fundraisers feel that, once they get the… Read More


6 major donor expectations you simply cannot ignore

1. Dialogue. Major donors expect to be able to have a dialogue with an organization and its staff. 2. Permission. Major donors expect to maintain… Read More


Find your dream job with these 3 simple steps

If you don’t know where you are going, you will never get there. Here’s how to start with the end in mind so you can be… Read More


Fundraising metrics: you have to see them to believe them

I always hated when my staff sent me an Excel file showing our astounding growth. You might be thinking, “Why would you hate getting an… Read More


4 great reasons to hire a capital campaign consultant

1. Large amounts of money are at stake. This might be the largest amount of money your organization will ever raise. Getting an experienced consultant… Read More


Should your donors be given a chance to "tip" your organization?

Are you confused by that headline? Here’s what I mean: I think it would be interesting for us to test allowing donors the opportunity to decide… Read More


You don't necessarily need more low-dollar donors

You don’t necessarily need more low-dollar donors. You need better ways to determine who has the capacity. You don’t necessarily need more low-dollar donors. You need… Read More


Your 3-step plan to get 100X more revenue

Most money is not cash. According to the Wall Street Journal, people put their wealth in lots of places, but not in liquid assets. The chart… Read More


The 80-20 Rule is dead!

76/10, not 80/20! Last year the Congressional Budget Office released a report about wealth in the United States. Here are some points to consider: The top… Read More


Who truly has the silver bullet you need?

Charlatans? Have you ever wondered if the speaker at the conference scolding you for not “asking” enough has ever asked at all? Have you ever… Read More


The 5 p’s of engagement fundraising

1- Permission Donors have immense power these days. They can ignore your communications!  The best way to ensure that they don’t exercise that power is… Read More


Can raising money be like building furniture?

Did you know you can make furniture without screws, nails or fasteners? Great artisans make furniture using glue, miters, and specialized wood joints. It takes longer to… Read More


Should your CRM include photos of each of your donors?

My uncle is a radiologist. Recently he told me about a 2007 study of radiologists. The study found that including a photo of a patient along with their… Read More


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