6 major donor expectations you simply cannot ignore

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

1. Dialogue. Major donors expect to be able to have a dialogue with an organization and its staff.
2. Permission. Major donors expect to maintain power over whether or not they grant permission for dialogue to happen.
3. Convenience. Major donors expect their engagements to be convenient for them.
4. Focus. Major donors expect you to focus on them (be relevant and provide value that suits their needs and desires).
5. Self-directed. Major donors expect to be able to self-direct their decision-making journey.
6. Anonymous. Major donors expect to have the opportunity to remain anonymous.

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