Have you ever wondered if the speaker at the conference scolding you for not “asking” enough has ever asked at all?
Have you ever noticed that the blogger chastising you about the lack of donor-centricity on your website has an even more confusing website than you?
Have you ever discovered that the person telling your supporters to give until it hurts has never given at all?
Who should you listen to? Who has the answers? Who truly has the silver bullet you need?
Be prudent, engagement fundraisers. Be prudent.
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