Smartideas

Straight talk about major, mid-level and legacy gift fundraising to help you be a better fundraiser

Announcing MarketSmart Open API 2.0 (out of Beta)

We have some really exciting news to share with you! MarketSmart’s Open API is officially out of Beta, and thanks to feedback from Beta users,… Read More


The single difference between above average and below average fundraisers

Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it.   Related Posts: >>Value… Read More


Fundraising Climate Change (Season 2, Episode 9)

0.75x 1x 1.25x 1.5x 2x 0:0014:20 Fundraising Climate Change (Season 2, Episode 9) Apple PodcastsGoogle PodcastsShare Leave a ReviewListen in a New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe… Read More


Fundraising Climate Change (EF-S02-E09)

0.75x 1x 1.25x 1.5x 2x 0:0014:20 Fundraising Climate Change (EF-S02-E09) Apple PodcastsGoogle PodcastsShare Leave a ReviewListen in a New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSTuneIn RadioSpotifyPlayer… Read More


Do email open rates matter?

Nope. Not really. Not much. Instead of asking about open rates, you should be asking more important questions such as: Do our donors engage with… Read More


Why MarketSmart's logo is a lightbulb.

After more than 2 years, it finally dawned on her. A wonderful fundraiser had been buying from us (MarketSmart) when finally, one day she exclaimed,… Read More


If you're asking yourself whether or not direct mail is dead, then you're asking the wrong question

There’s too much talk about whether or not direct mail is dead. Of course it is NOT dead! I get direct mail delivered to me every day.  … Read More


My Account Updates and Zillow Integration

You spoke and we listened! Thank you to those who let us know you’d like to see your user information in the My Account page…. Read More


3 things you can do when fundraising is no longer fun and you want a new job.

Turnover. If you’ve been in fundraising for any length of time you probably already know that turnover is a problem in the sector. According to… Read More


BENCHMARKING YOURSELF: Ever wonder how you’re doing compared to others?

If you’re competitive like me, you probably want to see how your organization compares to its peers. Now you can do that in seconds, for… Read More


Prospect Research and the Consideration Continuum with Kelley McGeehan (Season 2, Episode 8)

0.75x 1x 1.25x 1.5x 2x 0:0032:30 Prospect Research and the Consideration Continuum with Kelley McGeehan (Season 2, Episode 8) Apple PodcastsGoogle PodcastsShare Leave a ReviewListen… Read More


Prospect Research and the Consideration Continuum with Kelley McGeehan (EF-S02-E08)

0.75x 1x 1.25x 1.5x 2x 0:0032:30 Prospect Research and the Consideration Continuum with Kelley McGeehan (EF-S02-E08) Apple PodcastsGoogle PodcastsShare Leave a ReviewListen in a New… Read More


Even fundraisers can "get schooled" by a 4th-grade teacher

These days you can’t be average. Average efforts deliver average results. If you want to raise more major gifts and generate planned gifts: Be exceptional… Read More


4 keys to fundraising success you might be overlooking

1. Humanity – Understanding human beings — really taking a deep, genuine interest in their wants, needs, desires, hopes, and dreams. The best way to… Read More


Do you aim your messages at supporters or targets?

Unfortunately just about all of us are capable of conceiving of people as just functions rather than human beings. I think this realization was first… Read More


Top 3 ways to determine whether or not a so-called expert is worth listening to

Most people don’t know what the hell they’re talking about. On social media you’ll find a lot of people posting and making comments on posts…. Read More


The difference between goals vs. quotas for major gifts and planned gifts fundraisers

I am a big believer in setting goals with my staff, not administering quotas. When we sit down to set goals, I prefer to collaborate with my… Read More


Using Facebook to Acquire Donors with Mark Santiago (Season 2, Episode 7)

0.75x 1x 1.25x 1.5x 2x 0:0032:17 Using Facebook to Acquire Donors with Mark Santiago (Season 2, Episode 7) Apple PodcastsGoogle PodcastsShare Leave a ReviewListen in… Read More


Using Facebook to Acquire Donors with Mark Santiago (EF-S02-E07)

0.75x 1x 1.25x 1.5x 2x 0:0032:17 Using Facebook to Acquire Donors with Mark Santiago (EF-S02-E07) Apple PodcastsGoogle PodcastsShare Leave a ReviewListen in a New WindowDownloadSoundCloudStitcherSubscribe… Read More


Announcing MarketSmart Open API

Welcome to the first blog post for the MarketSmart Dashboard! This is where you can learn about product updates and what we’re currently working on…. Read More


Donors Aren’t Stupid

  High-capacity donors aren’t stupid. They know a good ‘deal’ versus a bad one. They know what’s fair and what isn’t. They know when they… Read More


Silver BBs and Culture with Andrew Olsen (Season 2, Episode 6)

0.75x 1x 1.25x 1.5x 2x 0:0033:56 Silver BBs and Culture with Andrew Olsen (Season 2, Episode 6) Apple PodcastsGoogle PodcastsShare Leave a ReviewListen in a… Read More


Silver BBs and Culture with Andrew Olsen (EF-S02-E06)

0.75x 1x 1.25x 1.5x 2x 0:0033:56 Silver BBs and Culture with Andrew Olsen (EF-S02-E06) Apple PodcastsGoogle PodcastsShare Leave a ReviewListen in a New WindowDownloadSoundCloudStitcherSubscribe on… Read More


Is donor retention really where you should focus your time and money?

The market/sector has been ‘flooded’ with people talking about donor retention for many years now. Many of them make money selling software and services that… Read More


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