Why MarketSmart's logo is a lightbulb.

MarketSmart characters
MarketSmart lightbulb icon

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

After more than 2 years, it finally dawned on her.
A wonderful fundraiser had been buying from us (MarketSmart) when finally, one day she exclaimed, “Hold on… you guys are doing with me exactly what you’ve been telling me to do with my donors!”
Guilty as charged.
Have you ever sat back and thought about the marketing we develop here at MarketSmart?
Top of the funnel: AWARENESS

Middle of the funnel: INTEREST

Bottom of the funnel: DESIRE

  • A proposal
  • More meetings with your colleagues
  • Request for a contract


  • Signed contract (Yay!)

Yes, we use the same kinds of technologies, strategies, and tactics we recommend you use. 
We treat our clients/customers the way we think you should treat your major donors.
And, it works! We have thousands of highly-qualified leads, we cultivate relationships with them through value-oriented engagements, and we help facilitate their movement of themselves through the consideration process.
We eat our own dog food, indeed!
For this lovely fundraiser, after 2 years, the lightbulb was turned on! The ‘ah-hah’ moment arrived.
So that’s why we use a lightbulb in our logo.
Want your lightbulb to go on too? GET A DEMO.  🙂

Related Posts:

>>Why you should stop looking for fundraising silver bullets and unicorns.
>>12 astounding ways engagement fundraising can help you right now

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