We use cookies to ensure that we give you the best experience on our website. By continuing to use this site, you agree to our use of cookies in accordance with our Privacy Policy.
Privacy Overview
Login
Your Role
Challenges You Face
results
Learn
Resources
Company
Why MarketSmart's logo is a lightbulb.
After more than 2 years, it finally dawned on her.
A wonderful fundraiser had been buying from us (MarketSmart) when finally, one day she exclaimed, “Hold on… you guys are doing with me exactly what you’ve been telling me to do with my donors!”
Guilty as charged.
Have you ever sat back and thought about the marketing we develop here at MarketSmart?
Top of the funnel: AWARENESS
- My LinkedIn posts (connect with me and you’ll see them)
- Company LinkedIn posts (I hope you’ll follow us)
- Major and Planned Gift Marketers Group on LinkedIn (managed by yours truly)
- Our Facebook page
- My Twitter
- The DAFwidget (my gift to the sector)
- Dr. Russell James’ e-Course (get 13 CFRE credits for FREE!)
- Our bequest calculator (see your organization’s potential for bequest revenue)
- Our Fundraising Report Card (measure and visualize your data for free)
Middle of the funnel: INTEREST
- Tons of free resources (to help you self-educate)
- Get a demonstration (a no-pressure, purely educational presentation at no cost to you wherein we uncover your needs and see if there’s a fit)
Bottom of the funnel: DESIRE
- A proposal
- More meetings with your colleagues
- Request for a contract
And: ACTION
- Signed contract (Yay!)
Yes, we use the same kinds of technologies, strategies, and tactics we recommend you use.
We treat our clients/customers the way we think you should treat your major donors.
And, it works! We have thousands of highly-qualified leads, we cultivate relationships with them through value-oriented engagements, and we help facilitate their movement of themselves through the consideration process.
We eat our own dog food, indeed!
For this lovely fundraiser, after 2 years, the lightbulb was turned on! The ‘ah-hah’ moment arrived.
So that’s why we use a lightbulb in our logo.
Want your lightbulb to go on too? GET A DEMO. 🙂
Related Posts:
>>Why you should stop looking for fundraising silver bullets and unicorns.
>>12 astounding ways engagement fundraising can help you right now
LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!
Subscribe
Login
0 Comments
Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
Get smarter with the SmartIdeas blog
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!