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Using Facebook to Acquire Donors with Mark Santiago (Season 2, Episode 7)
Mark Santiago from Converge.Digital shares how to use Facebook strategically to build trust and acquire new donors.
For more info about how Converge helps nonprofits get more donors, visit: Converge.Digital. You can also download Mark’s free Facebook Fundraising Blueprint here: www.converge.digital/facebookfundraisingblueprint
Click here to listen on YouTube!
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Topic Timestamps
- Who is Mark Santiago? [02:36]
- Facebook [04:37]
- Quality versus quantity [05:30]
- How personalized do you get? [09:09]
- What is the ROI? [10:19]
- What’s the process? [12:11]
- Older donors on Facebook? [14:23]
- Direct mail [16:21]
- FundraisingReportCard.com [18:01]
- What don’t people understand about Facebook? [19:30]
- Building trust [22:04]
- Growth mindset [25:18]
- Leadership [26:27]
- Finding new prospects [27:16]
- Targeting those that already like your organization [28:27]
- Best ad format? [28:53]
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Podcast Reviews
- Fun and brilliant
June 15, 2018 by JLane03 from United StatesYou guys crack me up. And the sound effects.... so good. Oh, and the content is super helpful and fresh too.
- Account ManagerOctober 12, 2017 by Llcweil from United States
I love listening to Tim and Greg on my commute! A valuable and interesting podcast that aims to teach the ins and outs of engagement fundraising. It puts me in a "can-do" mood before going into work!
- Greg is a clear, concise, compact and compelling voice!August 23, 2017 by Gjtjrifjgjgj from United States
If you want to learn how to engage potential investors and jumpstart funding by understanding the lexicon of change in the nonprofit sector and the thinking behind it, listen to what Greg had to say. He communicates the difference between charity and philanthropy, sustainable funding and transformation, a mission statement and a message and more. The wisdom he imparts is the difference between just another nonprofit begging for money and a movement to change the sector and impact lives
- Sr. Advisor-Complex GiftingAugust 10, 2017 by Laura Waller from United States
I want to make a difference, with people who make a difference at a time that makes a difference - - You have made the pathway clear - this is a great start to changing our minds and thoughts on how to attract people to direct and circulate the resources we have to make that difference. I especially like how you encourage people to use technology so that they don't have to focus on the transaction (the HOW to give) and instead focus on working together more effectively and focus on others (WHY we give). Thank you for launching this podcast!
- EnlighteningAugust 3, 2017 by 8765Lola from United States
Greg Warner's no nonsense advice is both enlightning and entertaining.
- PresidentAugust 2, 2017 by Julie@Carter Consulting Group from United States
Greg has done a great job of deconstructing time-tested truths of fundraising and reconstructed them for the digital age, in terms we can understand. This podcast offers lots of substance. You'll want to save it for another listen!
- A Fresh PerspectiveAugust 1, 2017 by Jen Marcos from United States
I love Greg's REAL take on what it's like to be a donor and how donors want to be engaged. If you want a podcast that's friendly, conversational and humorous, listen to this one. Engagement fundraising just plain makes sense!! Keep it up!
- From a donor's perspective....August 1, 2017 by Oomeme from United States
Stop sending me those silly labels with our names wrong. Greg does a great job in spelling out what the fundraiser needs to do to help the donors feel appreciated. Engage with us, send relevant information, listen. Bravo!
- CEOJuly 31, 2017 by Joshua at MajorGiftsNow from United States
Greg does a great job breaking down engagement fundraising into its component parts, demonstrating the importance of proper messaging to engaging your donors and growing your fundraising achievement.
Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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