Smartideas

Straight talk about major, mid-level and legacy gift fundraising to help you be a better fundraiser

Can charities outflank Apple?

Think about this. The newest Apple iPhone costs about $1,000. In the past, it was about $600. Some 80 million people bought the iPhone X so… Read More


Rotting Door Wake Up Call for Fundraisers with Jim Langley (EF-S02-E04)

0.75x 1x 1.25x 1.5x 2x 0:0016:28 Rotting Door Wake Up Call for Fundraisers with Jim Langley (EF-S02-E04) Apple PodcastsGoogle PodcastsShare Leave a ReviewListen in a… Read More


Rotting Door Wake Up Call for Fundraisers with Jim Langley (Season 2, Episode 4)

0.75x 1x 1.25x 1.5x 2x 0:0016:28 Rotting Door Wake Up Call for Fundraisers with Jim Langley (Season 2, Episode 4) Apple PodcastsGoogle PodcastsShare Leave a… Read More


Today I want to tell you about some amazing people

When I get in at 7 am, I see them. And, when I leave at 7 pm, I see them. Working. There’s fire in their… Read More


Here’s a job description for a major gift or legacy gift lead outreach associate

Last summer I wrote a very thorough post titled: How To Structure and Staff Your Planned Giving Department for the 21st Century. Ever since I’ve… Read More


Are you in love with your organization's mission?

It’s all about love. Once you brush away the internal politics, the nasty board member out to get you, the job title or raise you… Read More


How It Feels To Be A Donor with Jen Willett (EF-S02-E03)

0.75x 1x 1.25x 1.5x 2x 0:0030:07 How It Feels To Be A Donor with Jen Willett (EF-S02-E03) Apple PodcastsGoogle PodcastsShare Leave a ReviewListen in a… Read More


How It Feels To Be A Donor with Jen Willett (Season 2, Episode 3)

0.75x 1x 1.25x 1.5x 2x 0:0030:07 How It Feels To Be A Donor with Jen Willett (Season 2, Episode 3) Apple PodcastsGoogle PodcastsShare Leave a… Read More


Have some fun with MarketSmart’s word search!

Want some fun? My team recently created a word search for our new interns. It includes a bunch of different words and phrases used in the… Read More


Why do staff at smaller charities seem to have more time to write heartfelt thank you notes?

Some charities send me amazing ‘thank you notes’. They are personal, relevant and heartfelt. They make me feel all warm and fuzzy. And, they make… Read More


And another thing about donor-advised funds…

I know, I disagree with many others on this issue. But the value proposition offered to donors by donor-advised funds is fair and good. It… Read More


Why fundraisers shouldn’t be making friends with donors

A true story. I was talking to one of our customers two weeks ago. She had been working for an organization for almost two and a… Read More


Why Fundraisers Won’t Call Major Donors (EF-S02-E02)

0.75x 1x 1.25x 1.5x 2x 0:0028:26 Why Fundraisers Won’t Call Major Donors (EF-S02-E02) Apple PodcastsGoogle PodcastsShare Leave a ReviewListen in a New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe… Read More


Why Fundraisers Won’t Call Major Donors (Season 2, Episode 2)

0.75x 1x 1.25x 1.5x 2x 0:0028:26 Why Fundraisers Won’t Call Major Donors (Season 2, Episode 2) Apple PodcastsGoogle PodcastsShare Leave a ReviewListen in a New… Read More


Even a broken record can play beautiful music, here's mine…

I’m going to repeat what might now be cliché. You’ve heard this before. But you’ve got to let it sink in. Then act on it…. Read More


Engagement Fundraising in Action with Jeff Giannotto and Lizzie Weiland (EF-S02-E01)

0.75x 1x 1.25x 1.5x 2x 0:0020:41 Engagement Fundraising in Action with Jeff Giannotto and Lizzie Weiland (EF-S02-E01) Apple PodcastsGoogle PodcastsShare Leave a ReviewListen in a… Read More


Engagement Fundraising in Action with Jeff Giannotto and Elizabeth Weiland (Season 2, Episode 1)

0.75x 1x 1.25x 1.5x 2x 0:0020:41 Engagement Fundraising in Action with Jeff Giannotto and Elizabeth Weiland (Season 2, Episode 1) Apple PodcastsGoogle PodcastsShare Leave a… Read More


Now Available: Dr. Russell James’ Visual Planned Giving Textbook, Updated for the 2018 Tax Law

My friend, Dr. Russell James has just finished the newest edition to his groundbreaking textbook, Visual Planned Giving. This includes an in-depth analysis of the… Read More


Building awareness for planned giving is easier and less expensive than ever

Promoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies… Read More


3 reasons why you need to stop worrying about the darn tax law!!!

Tons of writers in major media have been fretting about the new tax law. “Tax bill could turn philanthropy into a pursuit only for the… Read More


Top 7 Fundraising In’s and Out’s for 2018

1. OUT: Making donors feel bad, twisting their arms, telling them to give ’til it hurts and shaming them 1. IN: Making donors feel good, treating… Read More


3 simple steps to get more money from donor-advised funds (DAF's)

STEP 1- Find out who has a donor-advised fund (among your supporters, advocates, donors, members, alumni, subscribes, etc.) 80% of your problem will be solved… Read More


Why you need to focus on the most qualified donors

Focus. Because… the world is quickly becoming one that has fewer donors giving more. According to The Institute for Policy Studies (after they crunched the data… Read More


Making Fundraising Phone Calls (EF-S01-E20)

0.75x 1x 1.25x 1.5x 2x 0:0031:24 Making Fundraising Phone Calls (EF-S01-E20) Apple PodcastsGoogle PodcastsShare Leave a ReviewListen in a New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSTuneIn… Read More


Get smarter!
Get smarter with the SmartIdeas blog

Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!