Can charities outflank Apple?

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Think about this.

The newest Apple iPhone costs about $1,000. In the past, it was about $600.

Some 80 million people bought the iPhone X so far. Maybe more.

So guess what?

That means… in the past few months, charities around the world lost out on 80 million opportunities to get about $400 bucks.

Apple outflanked them!

This is all about 'share of wallet'.

You’re not just competing against other charities. No!

You’re competing against anything that provides value to your supporters.

So, the question you need to ask yourself is this… What are you doing to outflank Apple?


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6 responses to “Can charities outflank Apple?”

  1. The most savvy nonprofits come to know their donors well enough to have a sense of who they purchase from, what they purchase, and more importantly why they purchase. As well, those NPOs attempt, to the degree appropriate, to approximate the purchase experience while realizing that there is no tangible exchange when a person makes a gift.
    That said mechanisms for buying or making a gift can mirror one another and providing great follow up matters in all sectors.

  2. D. L. says:

    This is savvy reasoning from a first-order perspective. But what if the value your nonprofit provides is not something that needs upgrade in 2 years; slows down in 4 years; needs replacement in 6 years; and just quits working in 10 years? Competing for that $400 is relatively easy when involved with second-order thinking donors – those who think in the long term – especially the eternal term.

  3. William Skaggs says:

    Very insightful, Greg. Value for the donor can’t be overstated, especially since a stronger relationship will often correlate to a larger share of wallet. Additionally, many non-profits have revenue streams beyond pure philanthropy that could help increase share of wallet.

    • Greg Warner says:

      Right on William. Sometimes, for instance, value can be derived from a simple thank you not or an opportunity to watch a video.
      Simple stuff!! But people will give big bucks to get what little they want in return.

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