Think about this.
The newest Apple iPhone costs about $1,000. In the past, it was about $600.
Some 80 million people bought the iPhone X so far. Maybe more.
So guess what?
That means… in the past few months, charities around the world lost out on 80 million opportunities to get about $400 bucks.
Apple outflanked them!
This is all about 'share of wallet'.
You’re not just competing against other charities. No!
You’re competing against anything that provides value to your supporters.
So, the question you need to ask yourself is this… What are you doing to outflank Apple?