Are you in love with your organization's mission?

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

It’s all about love.
Once you brush away the internal politics, the nasty board member out to get you, the job title or raise you did or didn’t get, and so many other things that can drive you nuts, it all boils down to one simple question: Are you in love with your mission?
If you are not in love with your mission, you can’t expect your donors to love it. And, you can’t expect them to support it.
Therefore, if you are not in love with your mission, you owe it to yourself, your colleagues and your donors to do one of two things:

  1. Learn to love it.
  2. Leave and go find one that you do love.

You’ll never be truly successful without love for your mission. Love is contagious. It attracts interest and support.
Don’t fight it. This is simply the way the universe works. Don’t defy the universe.
Love your mission, learn to love it, or leave.

Related Posts:

>>What’s missing from most nonprofit mission statements?
>>Can raising money be like building furniture?

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