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Want some fun? My team recently created a word search for our new interns. It includes a bunch of different words and phrases used in the… Read More
Thank you! You can now access this webinar recording below If you need anything else, please reach out to us via marketing@imarketsmart.com Check Out These… Read More
1. Make sure the intern cares about your mission 2. Have the intern view videos, read reports and talk to program staff (and beneficiaries) so… Read More
I’ll cut to the chase. People want to take advantage of opportunities more than they want to solve problems. Here’s how it works in fundraising. “Problem” messages:… Read More
So I’m out having lunch with one of my fellow CEO buddies. I do that a lot. It’s very lonely being a CEO so I… Read More
Want more interesting research from Dr. James? Here you go: News from the Ivory Tower: Webinar Words that Work: Webinar Words that Work: eBook… Read More
We really need to thank our lucky stars for Dr. Russell James! He painstakingly reviewed 20+ years worth of data from a federally funded,… Read More
These days, many nonprofits are seeing their lists erode. Oddly, for each organization, they are losing more donors than they are acquiring. However, giving as… Read More
According to an article in the Journal of Economic Psychology, saying thank you can actually have a negative effect on your relationship with a supporter…. Read More
You may have heard that the reason why people give is because they were asked. For many years, this saying has motivated fundraisers to get… Read More
A lot of people have asked me, “Can you really achieve planned gift marketing success online?” They didn’t believe me when I first came… Read More
Jerold Panas’ classic fundraising book Mega Gifts published in 1984 includes a story about a zoo’s board member named Mary G. Roebling. According to Jerold,… Read More
I was a Journalism major. Actually, that was a huge accident. I really wanted to be a Business Major. My dad was an entrepreneur. My… Read More
Related Posts >> 5 Ways You Can Ensure That Your Supporters Never Feel “Donor Remorse” >> Words That Work: Phrases that Encourage Planned Giving Recommendations… Read More
I love to sit down and read about marketing and fundraising. I often find myself ordering books from Amazon because I like the titles and… Read More
Sometimes I feel like I should make a list of all the silly things I hear fundraisers say. Here’s one I heard recently that just… Read More
Use family words (stories and simple, colloquial words) not formal words Use social examples/norms such as: Many of our donors like to make a gift… Read More
I always recommend including inserts with my clients’ annual fund thank you letters. Doing so builds awareness for planned giving (in general) and generates leads…. Read More
This year we’ve been talking a lot about what makes donors give more. We’ve worked with our pal Dr. Russell James to determine which “words… Read More
If you had ever received a “Thank You” note from me, you’d remember that the inside says, “Gratitude is the Best Attitude” because I am… Read More
For the most part, everyone agrees that metrics are good. Accountability is good – even for major gift officers. Generally speaking, measuring what you do… Read More
You know that feeling when you’re talking to someone, and you realize they’ve already made up their mind about you? It happens in dating, in… Read More
Planned gifts often constitute some of the biggest gifts charities ever receive. But winning them requires you to make the donor think about their own… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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