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My mission is simple: I want to exponentially increase revenues for nonprofits while dramatically reducing costs. How? With “engagement fundraising”— a phrase I coined about… Read More
I was thrilled when I first saw Dan Pallotta’s TED Talks presentation. I thought to myself, “Finally! Someone said it!” And, I wondered why it… Read More
So you probably won’t see much of the fruits of your labor. And, years from now, someone else will probably get the credit for your… Read More
Recently someone told me that their organization doesn’t consider a planned giving lead to be a “real lead” unless someone is calling in or requesting… Read More
Do you use big words when you talk about your marketing campaigns? Do people have mystified looks on their faces when you discuss things like… Read More
“Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.” – Martin Luther “A… Read More
So somebody was interested in learning more about how to update their will. You know because they sent in a reply form from one of… Read More
Since SEO requires so much work in order to get high rankings with search engines, you may want to find a better way to get… Read More
I think we should avoid the term “planned giving” in our marketing materials and communications. Donors just don’t understand that phrase. According to Larry Stelter’s… Read More
Newspapers in decline. In the first half of 2009, 105 newspapers collapsed, shut down their presses and closed their doors. U.S. newspaper circulation has been… Read More
Don’t “wing-it!” That’s what most sales people do. They wing-it. They know they need to make some sales calls to follow-up on leads. So they… Read More
Everyone knows that marketing and sales is a numbers game. But I bet your numbers are sloppy because your data is sloppy. Don’t feel bad. … Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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