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Why we love planned giving
80 20 rule for planned giving
So you probably won’t see much of the fruits of your labor. And, years from now, someone else will probably get the credit for your hard work and smart strategic planning.
But we’re not bummed-out, are we? Even if the seeds you plant and have already planted might not benefit the organization you serve for 10 to 20 years (or more)… and even if you won’t get the credit for a good bit of your hard work… you and me… we love planned giving!
Here’s why:
- We know that the 80 / 20 rule applies to planned giving. In other words, we know that a small number of donors (“the 20”) will leave amazing gifts (“the 80”) if we educate them about the possibilities.
- We know that these donors are average folks. They aren’t rich elites. We can relate to them.
- We know that future generations will benefit because of our hard work and conscientiousness today.
- We know that we are already in the midst of the greatest transfer of wealth.
- We know that the conversations we have with prospective donors bring out amazing stories of passion and love.
- We know that we can help make the world a better place.
My hat goes off to everyone in the planned giving community every day.
Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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Great article. Inspiring, well written.
Thanks Audrey. Glad you like it.
Great article. Inspiring, well written.
Thanks Audrey. Glad you like it.