We use cookies to ensure that we give you the best experience on our website. By continuing to use this site, you agree to our use of cookies in accordance with our Privacy Policy.
Privacy Overview
Login
Your Role
Challenges You Face
results
Learn
Resources
Company
Are you an enlightened marketer?
Do you use big words when you talk about your marketing campaigns? Do people have mystified looks on their faces when you discuss things like “value propositions” and “opportunity enhancement”?
Do your marketing materials look really nice? Especially on the wall? In a frame?
Are your designs hard to read because you think reverse type looks so darn nifty?
Are you constantly frustrated and have a hard time understanding why nobody else “gets it”?
Do your messages only make sense to you and your designer?
Do you find yourself working hard to convince others that your marketing works but you have no real-world results to support your claims?
If any of the above are true, you might be an enlightened marketer. But don’t worry. You can change.
Nalts does a good job showing us what to look out for here:
Subscribe
Login
0 Comments
Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
Get smarter with the SmartIdeas blog
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!