Are you an enlightened marketer?

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Do you use big words when you talk about your marketing campaigns?  Do people have mystified looks on their faces when you discuss things like “value propositions” and “opportunity enhancement”?

Do your marketing materials look really nice?  Especially on the wall?  In a frame?

Are your designs hard to read because you think reverse type looks so darn nifty?

Are you constantly frustrated and have a hard time understanding why nobody else “gets it”?

Do your messages only make sense to you and your designer?

Do you find yourself working hard to convince others that your marketing works but you have no real-world results to support your claims?

If any of the above are true, you might be an enlightened marketer.  But don’t worry.  You can change.

Nalts does a good job showing us what to look out for here:


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