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Find out exactly which words will inspire your donors to make planned gifts Dr. Russell James is back with new research findings! Discover what’s working… Read More
Use your words Story starts with words. Word choice matters. It matters for fundraising story. For example, Simple, conversational, family words work. They match the… Read More
Last year I worked with Dr. Russell James to present his findings on what words work to raise money (Check out the ground-breaking webinar titled… Read More
There are two languages in fundraising – donorese, and organizationish. And, as often happens when people speak two different languages, miscommunication happens, and it obstructs… Read More
I taught my kids to avoid using the words job, work and can’t. To me a job is what some people get so they can work to get money; and if they fail to find one, they might say it’s… Read More
No one likes getting cold calls and you probably don’t like making them. That’s why, these days, you need to insert a crucial step in between your marketing/communications and… Read More
Wondering how you can do more with less while still capturing your share of the massive transfer of wealth everyone keeps talking about? Don’t worry…. Read More
One day a long time ago I was in a board meeting talking about raising money and a member said the following: “The only time… Read More
Here are some of the most powerful words used frequently in advertising: finally suddenly now FREE SALE NEW announcing introducing improved amazing sensational remarkable fantastic… Read More
Wondering how you can do more with less while still capturing your share of the massive transfer of wealth everyone keeps talking about? Join us for our free upcoming webinar featuring MarketSmart CEO, Greg Warner
Last week one of my blog posts told you make sure to stay away from the word “bequest” in your communications with donors. But I… Read More
1. It can turn them into more committed and more charitable donors. “Among those supporters who didn’t have a charitable plan and then added one,… Read More
There are hundreds of networking opportunities in every major city in America – from chambers of commerce to simple clubs and groups. All you need… Read More
1. “I’d like to meet you to update you / tell you what we do / tell you what we’ve been doing, etc.” I’ve had… Read More
I recently stumbled upon a neat paper titled Nostalgia: The Gift That Keeps Giving. Here’s a summary: Overview 1. Nostalgia is a very personal, social emotion that… Read More
Nearly ten years ago I made a new friend. It started out with an error. I wrote a blog post about the link between childlessness… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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