Login
Thank you for signing up for the upcoming webinar: How To Think About Major Gifts by Jeff Schreifels Need anything else? Please reach out to… Read More
The left-leaning Institute for Policy Studies crunched the data from Giving USA Foundation’s annual philanthropic survey to figure out who was giving what. Here’s what they determined: Itemized charitable… Read More
Thank you! You are now registered for our insider presentation Please check your email inbox for a confirmation email with your login details. If you don’t… Read More
When I first came up with the term engagement fundraising it was because I was a pissed-off donor! I wanted the charities I cared about… Read More
Firstly, email subject lines are actually headlines. The great advertising legend David Ogilvy once said, “On average, five times as many people read the headlines… Read More
My pal Dr. Russell James is at it again. This time, he researched what fundraiser job titles inspire more engagement, connectivity, and giving. According to James,… Read More
If you’re concerned that you might be getting marketing advice from a firm that’s behind the times, ask yourself the following questions: Do they use the… Read More
Too many people give selling a bad rap. Selling is NOT about pushing people around and convincing them to do something they don’t want to do…. Read More
I think tips are really donations. A while back I wrote about tipping and what fundraisers can learn from waiters here and here. I also wrote about… Read More
× Positions at MarketSmart Everyone here is a Solutionist. Yep! Our founder made up that word. He even thinks of himself as a Solutionist. But… Read More
I know, I know… Dan Pallota thinks charities need a defense council to inform the public that administrative costs are a necessary part of a… Read More
I bet you already know that each and every one of your supporters has a unique reason why they first got involved with your organization—… Read More
When it comes to marketing planned gifts, always remember that you want your supporters to think about how they can find meaning in their lives by… Read More
Amy Goldman (Vice President, Planned Giving – City of Hope) is the fearless leader of one of the most talented and hardest working planned giving teams… Read More
Last weekend I was at a party and someone asked me what I did for a living. After briefly explaining our focus on major and… Read More
Convenience is powerful. Look at Amazon.com. Look at McDonalds. Look at any other person or company from whom you buy products or services. If they provide convenience,… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!
