I bet you already know that each and every one of your supporters has a unique reason why they first got involved with your organization— their story.
But you probably don’t know each of their stories. And, you probably haven’t asked each of them to tell you their story. Here’s why you should:
Since your organization is already part of their life story, it’s your job to connect the dots. But you can’t do that without knowing their life story and helping them align their values with a major gift or bequest commitment. You need to facilitate the development of their personal connection with your mission on a deeper level. The degree to which you do this will correspond directly with your chances of getting a gift.
So while lots of people talk about telling stories about their organization’s impact on donors, I think you need to spend just as much, if not more, time getting donors to tell you their stories.
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