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Fundraising vs. Selling: How to overcome the misconceptions

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

fundraising vs. sellingToo many people give selling a bad rap.
Selling is NOT about pushing people around and convincing them to do something they don’t want to do. Only foolish, poor performing “sales people” (and “fundraisers”) do that. Pushing never works. Pushing is NOT selling. Selling is selling! And, selling is just the opposite of what most believe.
Selling involves building rapport, uncovering needs, and aligning those needs with available options so both parties end up with a win-win.
Isn’t that what you do?
But don’t take my word for it (even though I’ve been “selling” and raising money a long, long time). Instead, read this book (Daniel Pink’s book To Sell Is Human). It is terrific, very well researched and backed by science.
Daniel Pink’s bottom line? All of us are in sales now.
So, if your job involves inspiring people to separate themselves from their money so it supports your mission, you must read or listen to this book.
 

Related Posts

>> Why Selling Planned Gifts Is Different (The Case For A Multi-Step Cultivation Effort)
>> The Difference Between Fundraising and Selling

Recommendations from blogs we follow

>> Veritus Group: Tips on Selling Anything in Major Gift Fundraising
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2 responses to “Fundraising vs. Selling: How to overcome the misconceptions”

  1. Greg,,,, wasn’t it you who said, a year or so ago, “Face it, Fundraisers…. You’re in Sales!”
    loved it, and agree…thanks… have a good week!

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