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Where are your donors going if not to you?
These days, many nonprofits are seeing their lists erode.
Oddly, for each organization, they are losing more donors than they are acquiring. However, giving as a whole is not declining in the U.S. Instead, giving as a whole is flat. The number of charitable donations as compared with the GDP is solidly stuck at 2%.
So where do you think all the donors are going?
They are hopping around!
They are hopping and hoping.
Hoping they’ll finally find a home.
Hoping they’ll finally find a charity that loves them back.
Hoping they’ll finally find a charity that thanks them with genuine sincerity.
Hoping they’ll finally find a charity that welcomes them to their “family.”
Hoping they’ll finally find a charity that reports what they did with the money.
Hoping they’ll finally find a charity that doesn’t treat them like an ATM machine!
Will yours be that charity?
Related Posts
>> 16 experts tell you how to keep your donors wanting to come back
>> Words That Work: The Phrases That Encourage Planned Giving
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
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