Where are your donors going if not to you?

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

These days, many nonprofits are seeing their lists erode.

Oddly, for each organization, they are losing more donors than they are acquiring. However, giving as a whole is not declining in the U.S. Instead, giving as a whole is flat. The number of charitable donations as compared with the GDP is solidly stuck at 2%.

So where do you think all the donors are going?

They are hopping around!

They are hopping and hoping.

Hoping they’ll finally find a home.

Hoping they’ll finally find a charity that loves them back.

Hoping they’ll finally find a charity that thanks them with genuine sincerity.

Hoping they’ll finally find a charity that welcomes them to their “family.”

Hoping they’ll finally find a charity that reports what they did with the money.

Hoping they’ll finally find a charity that doesn’t treat them like an ATM machine!

Will yours be that charity?

 

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