Sometimes I feel like I should make a list of all the silly things I hear fundraisers say. Here’s one I heard recently that just felt so wrong:
“To reach our goal, our donors need to give ’til it hurts.”
I’ve heard this before. “Give ’til it hurts.” Such a strange phrase. I can’t imagine why anyone would say it.
People never give because it hurts.
People only give because it makes them feel good. It makes them feel alive and connected to others. It makes them feel closer to an infinite power. Or, it provides them with fame or notoriety.
Giving also delivers a bundle of other joys.
People won’t “give ’til it hurts!” Nope! You’ll never inspire giving with negative messages, guilt or any other kind of pain.
So next time you hear someone say, “give ’til it hurts” I hope you’ll remind them that it simply doesn’t work that way.
Instead, help your supporters feel good. Provide value and benefits and you’ll get more gifts.
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