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The longer I work with nonprofits, the more convinced I become that one of my core beliefs is true: If organizations ceased nearly all new-donor… Read More
I think too many major gifts fundraisers – and people in most other industries as well – are not using their LinkedIn profiles to their… Read More
The usual methods for identifying and qualifying major donors are costing your organization huge amounts of money if you are relying too much on them…. Read More
Many major gift officers don’t realize that one of the things some wealthy donor prospects do after receiving a first communication from you is to… Read More
AI and machine learning are the new buzzwords in the prospect identification field proposing yet another solution to the challenge of building caseloads of major… Read More
What results in a bigger gift? A) Being convinced to give B)Deciding to give on your own? Your job as a fundraising gift officer isn’t… Read More
Ever wonder why what you do is called ‘advancement’? Here’s the answer: Your primary role is to help donors move themselves forward through their own… Read More
Major gifts fundraising is a job that requires an advanced set of skills. In other words, you must know some basics to simply do this… Read More
Making outreach to major donor prospects requires a set of skills that too often get shoved to the back burner. And yet, outreach is one… Read More
Are the people working as major gift officers at your organization in the right role? Do they have the best skill set and mindset for… Read More
Effective fundraising can deliver real value to donors. For example, it can enhance public reputation. This external identity has tangible economic value.[1] But fundraising can… Read More
Verba docent, exempla trahunt. “Words teach people, examples compel them.” – Latin proverb[1] It’s simple. We want the donor to say, “Yes.” But how? How… Read More
Here’s the situation: You’ve been tasked with finding a fresh batch of potential major donors to engage. You’ve been given an arbitrary and unreasonably short… Read More
Giving vs. sharing Are we asking people to give? Or are we asking them to share? This might feel like a trivial choice of synonyms…. Read More
It gets posted all over social media. Featured in books. Heard at seminars. Repeated on webinars. It’s hard to work very long in fundraising without… Read More
Why do gift officers quit their jobs so frequently? Gift officer turnover is holding so many nonprofit organizations back. And not just in terms of… Read More
So much of standard fundraising practice is inconsistent with philanthropic partnership building. Would you enter into, feel comfortable with, or stay in a partnership if… Read More
Every single human being in every single society on earth subscribes to an unspoken rule when it comes to reciprocation as follows: If someone does… Read More
In nature, giving to unrelated others can be sustainable. But it requires some form of reciprocity. This need not be immediate. It need not be… Read More
Nobody gives when they feel the professionals working for an organization or institution dislike them. I’m writing this today because I’m constantly befuddled when I… Read More
It starts with a question In nature, sustainable giving to unrelated others does occur. But it happens only with reciprocal alliances. These alliances start by… Read More
ALL ABOUT FUNDRAISING AUTOMATION How to Leverage Technology to Automate Tedious Tasks—So You Can Spend More Time Raising Major Gifts Webinar held April 20, 2023… Read More
Patience is powerful. When pursuing major gifts, it’s tempting to want to go fast, and to accept the first gift a donor offers. You don’t… Read More
Socratic fundraising asks questions. It’s easy to think of this as face-to-face, one-on-one conversations. But sometimes that isn’t feasible. The right personnel aren’t available. Or… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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