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My Gift To You This Holiday Season

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

how to achieve planned gift marketing successA lot of people have asked me, “Can you really achieve planned gift marketing success online?”
 
They didn’t believe me when I first came on the scene and some still don’t believe me now.
“Older donors don’t go online,” they’d say.
Or
“You can’t close planned gifts with a website!”
 
I knew they were wrong. But I needed to find early adopters to jump on board with me. 
Thankfully, three very smart people joined me in my pursuit of excellence several years ago:

  1. Michael Rosen (author of Donor-Centered Planned Gift Marketing);
  2. Greg Lassonde (Turning Myths Into Gifts);
  3. and Phyllis Freedman (the planned giving blogger)

 
So where’s my gift for you?
Today, I’d like to give you some free information. Of course, there’s tons of free webinars and reports all over the Internet. But I promise you, this information is truly essential for your organization’s sustainability.
Today, I’d like you to take advantage of Phyllis Freedman’s webinar presentation titled How to Achieve Planned Giving Success Online – Real world examples that will get you excited about your program’s potential.
In this presentation, Phyllis covers everything you need to know about how you can attain success online. She uses real-world examples and in-depth research to showcase actionable ideas. She and my team worked on many of these ideas together.
So grab a pen and a pad. You’re going to need it because you’ll learn why you should be conducting planned giving lead generation, gift closing and stewardship activities online and how you can  do so cost-effectively.
 
Happy holidays!
THANK YOU for engaging with me online this past year. A big part of my personal mission is to help lots of people whom I might never meet. By subscribing to this blog, you are allowing me to achieve my personal and professional goals. For that, I am truly grateful.
 

Related Posts

>> How to Generate More Planned Gifts with Less Money and Reduced Resources eBook
>> Words That Work: The Phrases That Encourage Planned Giving

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