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The new LinkedIn fundraising group is called Major and Planned Gift Marketers. It’s growing fast. Here’s why you should join: The conversations… Read More
Your annual report (only if it has good pictures, stories about impact, and financials that show responsible use of funds) A copy of your newsletter (only… Read More
I bet you already know that each and every one of your supporters has a unique reason why they first got involved with your organization—… Read More
In the late 1800’s, a motivational speaker gave a speech over 6,000 times. His name was Russell Conwell and his traveling lecture was titled Acres… Read More
When it comes to marketing planned gifts, always remember that you want your supporters to think about how they can find meaning in their lives by… Read More
“Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.” – Martin Luther [German friar, priest… Read More
A couple of decades or so ago, I was fresh out of school selling advertising space for a local newspaper. A retailer asked me to write… Read More
Sometimes we don’t want to look at the results of our marketing efforts. Facing them isn’t easy. Especially if they stink. But I hope you will… Read More
Empathy helps you understand what a prospective donor is feeling. Perspective helps you understand why they are feeling it. Which one do you need in… Read More
1. It’s simple and direct 2. It does not include any legal jargon 3. It does not remind the reader about death or the IRS 4…. Read More
A few months ago, William Rivas-Rivas (Director of Philanthropic Gifts at Animal Legal Defense Fund) posed the following question/challenge to the members of the Major… Read More
I have always felt that the word “fundraiser” stinks! As a donor, I feel like “fundraiser” screams “salesperson”. When a fundraiser calls me, I know… Read More
Impressive results. One of my clients told me yesterday that almost 1/3 of her organization’s revenue historically comes from planned gifts. ONE THIRD! WOW! Impressive!… Read More
Bees will sting a person whose mind is releasing vibrations of fear, much more readily than it will bother the person whose mind registers no… Read More
Ya don’t know what ya don’t know My firm once used a vendor to help us. He was a nice guy. But he delivered his… Read More
There’s a very well-known planned giving marketing vendor running around talking about “email readership.” Here’s what I mean. One of my pals sent me the following. The… Read More
Call reluctance is a term used in sales but it applies to fundraising too! Call reluctance is when a fundraiser allows just about anything and everything… Read More
Question: Does more donations made over many years (longevity of giving) truly lead to an increase in the likelihood of leaving a gift or the… Read More
According to the 2014 U.S. Trust Study of High Net Worth Philanthropy volunteerism among high net worth individuals last year was strong. Seventy-five percent of… Read More
1. Constantly ask them to refer you. Have a referral mindset and remember, if you don’t ask… you won’t get. 2. Remind them to refer you…. Read More
The single smartest, lowest-cost and fastest way to generate more new major donors is to ask your current major donors to introduce you to their friends,… Read More
The Association of Fundraising Professionals International Conference is here! Literally!! My firm is located in Maryland, just outside of D.C. Not too far from Baltimore…. Read More
You must recognize that most of your supporters will never stop considering whether to give to you. Recently, as we working together on a client project,… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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