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5 Ways to Get Your Major Donors to Refer You and Your Organization to Others

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

referral1. Constantly ask them to refer you. Have a referral mindset and remember, if you don’t ask… you won’t get.
2. Remind them to refer you. Give them a reminder at the bottom of every email in your signature or as a P.S. Put the message on the back of every business card. Make sure the reminder includes a benefit for the major supporter such as: “Please consider referring your friends to me so I can help them learn how they can impact too. They’ll be really glad you did!”
3. Let them know that each referral can make a huge impact. Remind them that they can multiply their impact by referring you to others like them (or with even greater means).
4. Act fast. Once you get a referral, give that new prospect the best service as quickly as possible so they’ll tell the referral source how awesome you are.
5. Say thank you.  If you don’t thank the person who referred you, they’ll never do it again. Come on now… I shouldn’t even have to tell you that one.

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