Ask a Volunteer!

MarketSmart characters
MarketSmart lightbulb icon

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

mature volunteer

According to the 2014 U.S. Trust Study of High Net Worth Philanthropy volunteerism among high net worth individuals last year was strong. Seventy-five percent of respondents to the survey said they volunteered with at least one nonprofit organization. Fifty nine percent volunteered more than 100 hours and 34 percent volunteered more than 200 hours.
The study also found that “wealthy donors who volunteered in 2013 gave 73 percent more on average than those who did not volunteer ($76,572 compared to $44,137). The study also found that giving among wealthy donors who volunteer increased 23 percent from 2009 ($62,302) to 2013 ($76,572), on average.” Also, many like to volunteer with their friends and family.
Holy cow! Re-read that last paragraph!
Clearly there are diamonds in the rough everywhere you walk. You need not look any further than right there within the walls of your organization. Your volunteers are among your best prospects!
Stop spending so much money on things that delay revenue generation (like wealth screening and other things that cause analysis paralysis). Start talking to each and every volunteer today.


>> Why Volunteers Make Amazing Donors

Tweet This

Leave a Reply

Your email address will not be published. Required fields are marked *

Get smarter!
Get smarter with the SmartIdeas blog

Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!