Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.
The new LinkedIn fundraising group is called Major and Planned Gift Marketers.
It’s growing fast. Here’s why you should join:
The conversations are informative
Tons of really smart people will almost immediately help you with any question or dilemma you are facing
The Group Manager (me) doesn’t allow spammers to junk-up the discussion board with promotions
The discussions revolve around real-world, bare-knuckle, hand-to-hand marketing of major gifts and planned gifts
There’s no other discussion group like it
Compared to most LinkedIn discussion boards, this one has an exponentially higher ratio of comments/discussions. That means the conversations are engaging. Other groups have tons of discussions but very few comments.
It feels good to help others. Nothing is more rewarding than helping others. You can feel good knowing you made a difference in someone’s career.
You’ll get good karma. Someday, someone will return the favor by helping you.
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.