The single smartest, lowest-cost and fastest way to generate more new major donors is to ask your current major donors to introduce you to their friends, family members, and others who care about your mission.
In commercial business we call these “referrals” and the process of getting them needs to be institutionalized at your organization— especially at the major donor level.
Referrals are low-cost, they generate revenue fast, and they build community (many major donors get involved in the first place because they are looking for a way to make an impact with others).
So what are you waiting for? Give ’em a ring! Send ’em an email! Mail ’em a letter!
Do it today and you’ll grow your major donor list fast.
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