The #1 Way to Generate More New Major Donors Fast

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

referralThe single smartest, lowest-cost and fastest way to generate more new major donors is to ask your current major donors to introduce you to their friends, family members, and others who care about your mission.
In commercial business we call these “referrals” and the process of getting them needs to be institutionalized at your organization— especially at the major donor level.
Referrals are low-cost, they generate revenue fast, and they build community (many major donors get involved in the first place because they are looking for a way to make an impact with others).
So what are you waiting for? Give ’em a ring! Send ’em an email! Mail ’em a letter!
Do it today and you’ll grow your major donor list fast.

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