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11 props you can use to raise more money at face-to-face meetings

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

fundraising props

  1. Your annual report (only if it has good pictures, stories about impact, and financials that show responsible use of funds)
  2. A copy of your newsletter (only if it has good pictures and stories about impact that help the donor feel like a hero)
  3. Photos of projects or beneficiaries (be sure you can tell a story about each photo)
  4. Videos (easily transported in a phone, iPad or computer)
  5. Charts/graphs (that show impact or responsible use of funds)
  6. A giving menu (see one here)
  7. Architectural illustrations of a proposed project (or photos of similar projects done by other orgs)
  8. Powerpoint/Presio presentations (make sure they are short and powerful)
  9. Infographics (make sure they are well designed and easy to understand)
  10. Testimonials from other supporters (have them explain why they give— on cards or in videos)
  11. Thank you messages from grateful beneficiaries (Ahhh! A great prop that should bring tear to the supporter’s eyes)

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