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Can you say, “Dick Tracy?” It looks like the next big thing from Apple will be wearable iPhones. I’m so excited. I hope this is… Read More
I finally got around to reading a terrific book titled The 7 Faces of Philanthropy (Prince & File). Boy am I sorry I waited so… Read More
Commercial businesses and charities both have to fulfill needs in order to survive. But whose needs do they serve? You might think that commercial businesses… Read More
Recently on the Smart Planned Giving Marketers group on LinkedIn, a member of the group asked the following about making the initial engagement with a… Read More
From a marketer’s perspective (and based on my experience), I think fundraisers need to initially cast a wide net in order to secure more planned… Read More
Ask your volunteers to plan a gift! This is really very simple. More and more seniors are volunteering these days. In fact, Philanthropy News Digest… Read More
At the 2013 Bridge Conference last week, you could walk through a wonderful “museum” of award-winning direct marketing fundraising packages. They were neatly on… Read More
Too many nonprofits are too focused on themselves. “Look at us!” “Here’s what we did.” “Aren’t we great?!?” “Now give us some money to do more great… Read More
I don’t like the term “moves management”. Why? Because it focuses on you and your organization. It’s about your moves. Sure, it uses aliteration so… Read More
In Ken Burnett’s awesome book titled Relationship Fundraising, he lists 18 reasons why people give. I love the list but there’s one thing wrong here…. Read More
Have you ever sold your home? If so, how many buyers did you need? Just one right? So if you put your house up for… Read More
Does your planned giving marketing copy make [insert word here from below] sense? ANY SOME NO Or does it make COMPLETE sense? Most planned giving… Read More
In case you forgot, the American Taxpayer Relief Act of 2012 reinstated the Charitable IRA Rollover through December 31, 2013. So, at the risk of oversimplification,… Read More
Recently someone told me that their organization’s leadership placed a very high value on finding hidden planned gifts. All of their marketing encouraged planned giving… Read More
In planned giving marketing we are told to spend a lot of time trying to get people to disclose the fact that they included the… Read More
I’m kicking myself because I didn’t think of this and I certainly can’t take credit for it. A brilliant researcher (Russell James III, J.D., Ph.D.,… Read More
Thanks to LUMA for providing this awesome graphic that shows just how many tools you could use for marketing efforts these days. These tools make marketing… Read More
1. Announce a gift you recently received (a modest one… legacy gifts mostly come from average folks— not the rich) and say “thank you” 2…. Read More
So you probably won’t see much of the fruits of your labor. And, years from now, someone else will probably get the credit for your… Read More
Today Seth Godin writes, “Repetition increases the chance that you get heard.” And, he continues, “Delivering your message in different ways, over time, not only… Read More
Seth Godin is pretty smart. He really understands marketing. In his recent blog post he discusses why we should sometimes avoid “easy leads” and, rather,… Read More
For effective planned giving marketing, you really should be keeping track of your metrics. That’s because it’s not like traditional fundraising. You can’t send out… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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