I’m kicking myself because I didn’t think of this and I certainly can’t take credit for it. A brilliant researcher (Russell James III, J.D., Ph.D., Professor, Texas Tech University) gave me the idea recently.
The best way to measure the effectiveness of your legacy gift marketing is really quite easy. Keep in mind that most donors will not inform you of the final decision. So, since your organization is probably conducting donor surveys fairly regularly, just be sure to consistently include questions that aim to determine:
For example ask:
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!