8 posts that will help you develop a solid planned gift marketing strategy

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

8 posts that will help you develop a solid planned gift marketing strategy - thumbnail imageHere’s a sort of “Greatest Hits” list. Each post containing outstanding tips that will help you develop a solid planned gift marketing strategy.
Read these 8 blog posts and you should have all you need to decide where you want to go, and how you want to get there.
First, take a look at 7 planned gift marketing strategies for a thorough overview of the directions you can take.
Then learn how to measure results in this post and this one (an idea I got from Dr. Russell James).
After that, you might want to review my simplest explanation of what I have found to work really well, along with another here that reiterates the strategy but with a slightly different spin.
And, finally, check out three posts about ways to build awareness here, here, and here.

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