8 ways to promote your planned giving program on Facebook

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

1. Announce a gift you recently received (a modest one… legacy gifts mostly come from average folks— not the rich) and say “thank you”

2. Promote a video about a legacy donor

3. Share a link to a legacy donor story

4. Publicize rate changes or smart giving opportunities that can deliver unique donor benefits (and have a deadline)

5. Share information about past gifts and how people still benefit from those gifts today

6. Provide offers for free estate planning information

7. Remind donors to make a will and consider your organization when doing so

8. Share photos from and stories about Legacy Society events

Can you help me add to this list?

Related Posts

>> Should you create a separate Facebook page for major (and/or planned) gifts?
>> How to Use Facebook to Promote Planned Giving

2 responses to “8 ways to promote your planned giving program on Facebook”

  1. Good points to remember. Thank you for sharing them.

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