Stop puffing out your chests… the donor is awesome— not you.

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Too many nonprofits are too focused on themselves.
“Look at us!” “Here’s what we did.” “Aren’t we great?!?”  “Now give us some money to do more great stuff!”
When you boil it all down to the simplest concept… it’s all about humility and empowerment.  Remember this:

1- People don’t like braggers.

2- People want to give to your organization because you make them feel good about helping.

So go ahead… give them the power to feel good.  Allow the donor to be the hero in the story.   Say things like, “Thanks to you…” and “Your donations did _________.
Be humble. 

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