I finally got around to reading a terrific book titled The 7 Faces of Philanthropy (Prince & File).
Boy am I sorry I waited so long.
I strongly recommend checking it out. But if you’re lazy like me, here’s Larry Van Oort‘s simplified description of what their research uncovered.
7 basic segments of philanthropists:
Communitarians (26%): Doing Good Makes Sense
The Devout (21%): Doing Good is God’s Will
The Investor (15%): Doing Good Is Good Business
The Socialite (11%): Doing Good Is Fun
The Altruist (9%): Doing Good Feels Right
The Repayer (10%): Doing Good in Return
The Dynast (8%): Doing Good Is a Family Tradition
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