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The 7 faces of philanthropy simplified

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

I finally got around to reading a terrific book titled The 7 Faces of Philanthropy (Prince & File).
Boy am I sorry I waited so long.
I strongly recommend checking it out.  But if you’re lazy like me, here’s Larry Van Oort‘s simplified description of what their research uncovered.
7 basic segments of philanthropists:
Communitarians (26%): Doing Good Makes Sense
The Devout (21%): Doing Good is God’s Will
The Investor (15%): Doing Good Is Good Business
The Socialite (11%): Doing Good Is Fun
The Altruist (9%): Doing Good Feels Right
The Repayer (10%): Doing Good in Return
The Dynast (8%): Doing Good Is a Family Tradition
 

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