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Simply the simplest (and no-cost) way to market bequests.
Ask your volunteers to plan a gift!
This is really very simple. More and more seniors are volunteering these days. In fact, Philanthropy News Digest found the following:
- Seniors are now volunteering at record levels
- One in three volunteers is 55+
Combine this with the well-known fact that people like to leave bequests to organizations with which they feel they have a relationship and VOILA!… you’re in bequest central.
The best part… asking your volunteers to consider a gift in their estate plan is easy and costs virtually nothing.
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Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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