Simply the simplest (and no-cost) way to market bequests.

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Ask your volunteers to plan a gift!
This is really very simple.  More and more seniors are volunteering these days.  In fact, Philanthropy News Digest found the following:

  • Seniors are now volunteering at record levels
  • One in three volunteers is 55+

Combine this with the well-known fact that people like to leave bequests to organizations with which they feel they have a relationship and VOILA!…  you’re in bequest central.
The best part…  asking your volunteers to consider a gift in their estate plan is easy and costs virtually nothing.

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