Simply the simplest (and no-cost) way to market bequests.

Ask your volunteers to plan a gift!
This is really very simple.  More and more seniors are volunteering these days.  In fact, Philanthropy News Digest found the following:

  • Seniors are now volunteering at record levels
  • One in three volunteers is 55+

Combine this with the well-known fact that people like to leave bequests to organizations with which they feel they have a relationship and VOILA!…  you’re in bequest central.
The best part…  asking your volunteers to consider a gift in their estate plan is easy and costs virtually nothing.

Notify of

Inline Feedbacks
View all comments
Get smarter with the SmartIdeas blog

Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!