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Tony Robbins, the author of Money: Master the Game, discussed “How Progress Equals Happiness” earlier this year on Oprah’s digital web-show – #OWNSHOW. So true!… Read More
You may have heard that the reason why people give is because they were asked. For many years, this saying has motivated fundraisers to get out there and… Read More
I’m always surprised when I click on a major gift or planned gift fundraiser’s LinkedIn profile and see that they only have 30, 50 or… Read More
When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get face-to-face… Read More
Here’s a list of top 10 reasons why your donor outreach fails: #10. It’s boring #9. It’s impersonal #8. It’s irrelevant #7. It lacks emotion… Read More
Everyone says the number one reason why people give is because they were asked. I think this axiom might need a bit of a… Read More
Great Gift Officers have common traits. Here they are: Genuine curiosity. They ask donors questions and they truly care about the answers. They don’t sound… Read More
If you’re concerned that you might be getting marketing advice from a firm that’s behind the times, ask yourself the following questions: Do they use the… Read More
That’s right. Most planned gift prospects actually don’t ever want to meet you. They’ll even go so far as to tell you that they will… Read More
According to an article in the Journal of Economic Psychology, saying thank you can actually have a negative effect on your relationship with a supporter…. Read More
Each year I like to review which blog posts were viewed most by my subscribers (and which were viewed least). Here are the top 5:… Read More
Trust is crucial, necessary and vital. I think all of us would agree that one of the most basic reasons why any major donor would… Read More
Bang-jangle! Bang-jangle! Bang-jangle! That’s the sound of a lone tambourine. Sounds good if it’s accompanied with music and it follows a consistent cadence. But when it’s… Read More
If you’re working on a direct marketing effort for major and/or planned gifts, there are just two things you need to know: 1. What’s really… Read More
Recently I made some new friends at The Fundraising Effectiveness Project and they shared some awesome research findings with me. You can see the first one… Read More
1. Generate leads using social norms, family reminders and non-death-related packages Social norms = “Many of our supporters have done this too!” Family reminders =… Read More
1. Disclosers – For these folks (breaking into two basic categories) you need to remember that, unless their gift is irrevocable, they are still prospects. “YES, LET’S… Read More
In the late 1800’s, a motivational speaker gave a speech over 6,000 times. His name was Russell Conwell and his traveling lecture was titled Acres… Read More
MarketSmart, L.L.C. (“MarketSmart”, “we” or “our”) respects your privacy and is committed to maintaining the privacy and confidentiality of personal data we collect. The purpose… Read More
Too often people engage with charities but get very little in return. Yet, they keep trying. They’ll involve themselves with your charity over and over… Read More
It’s still stings. Every single time I see that nonprofit organization’s logo, it hurts. I had been making donations to this charity every year… Read More
My pal Steven Screen is one of the best fundraising copywriters in the U.S. Seriously! He and his friend Jeff Brooks have a great podcast… Read More
Most nonprofit websites really stink! There, I said it. Why? Because they are simply online brochures or, worse, filing cabinets of stuff you… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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