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I stumbled on an article written for stockbrokers (financial advisors) that I found interesting because it recounted the top three reasons why clients leave: Poor… Read More
Did you have a grandmother or elderly aunt, uncle or friend? I did. Imagine if I sent mine letters and emails every once in a while. Imagine that… Read More
If you were a fundraiser at my alma mater seeking a donation from me for a new building, a progressive campaign might look like this:… Read More
Fill out the form to get a free download of chapter 6 of Engagement Fundraising! Included: How to create powerful offers that encourage donors to… Read More
I’ve never really felt comfortable with the phrase “moves management.” If you’re unfamiliar with the term, it refers to a process Gift Officers or other… Read More
If you have been following our past posts, you should have a deep understanding of Engagement Fundraising and its fundamental concepts by now. You may… Read More
On December 3rd, we shared an exciting announcement that nonprofit fundraising veteran, Dan Doyle is joining our Fundraising Report Card team! Coming on as Chief… Read More
Recently I saw a question posted on a discussion board that was inspired by a blog (NOT mine) titled: WHY YOU NEED TO HIT YOUR… Read More
0.75x 1x 1.25x 1.5x 2x 0:0013:44 It’s Time to Ditch Fundraising Personas (Season 3, Episode 6) Apple PodcastsGoogle PodcastsShare Leave a ReviewListen in a New… Read More
Before you can even get to ‘the ask’ you’ve got to start and maintain a conversation. Here are some pointers to do just that: Don’t… Read More
Podcasting is pretty new for me. I’ve never done it before. But I’m thrilled to see the reviews for the Engagement Fundraising Podcast have been positive. Hooray!!… Read More
Focus. Because… the world is quickly becoming one that has fewer donors giving more. According to The Institute for Policy Studies (after they crunched the data… Read More
Every nonprofit organization needs more of two things: time and money. Okay, every organization (nonprofit or for-profit) could use more of those two resources. Hey,… Read More
Over the summer I was admonished by an “expert” in the field. I’m used to it by now. I’ve been helping nonprofits (instead of private sector… Read More
Whenever I do something new, I get a little nervous. “Will they like it? Will they “get” it? What if the New Jersey boy in… Read More
Too many nonprofits fail to inspire people to give because they don’t understand value. An exchange of money from supporters to nonprofits only occurs when a clear value… Read More
Most money is not cash. According to the Wall Street Journal, people put their wealth in lots of places, but not in liquid assets. The chart… Read More
1- Permission Donors have immense power these days. They can ignore your communications! The best way to ensure that they don’t exercise that power is… Read More
Unlike populist fundraisers (who treat everyone the same), engagement fundraisers aim to find and build relationships with “first class passengers”— people who are willing to “pay”… Read More
A longstanding misconception has been spread around for too long. Your planned giving web pages don’t need to be updated “with the latest tax laws.”… Read More
But, oddly, that’s the first thing fundraisers offer legacy gift prospects and those who have disclosed their legacy gift intentions. The next most popular offer… Read More
Thank you! You are now registered for our upcoming webinar Please check your email inbox for a confirmation email with your login details. If you don’t… Read More
Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right…. Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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