If you have been following our past posts, you should have a deep understanding of Engagement Fundraising and its fundamental concepts by now. You may even be contemplating restructuring your team to be more efficient and effective. But the question remains: Are you ready to engage?
If you agree with me that fundraising is broken, I hope I’ve also shown you how we can fix it. The solution is here.
Engagement Fundraising is not only fair to you, but it’s also fair to donors. It gives them the respect they deserve. It enables them to move themselves through the consideration continuum at the time of their choosing. They build their own awareness, qualify themselves, inform themselves, and self-solicit. More gifts can be closed at a much faster pace when an organization knows who’s most likely to act and can then present prospects with valuable offers matched to where they are in their journey.
When donors feel no pressure to act and are able to give their permission for outreach, engagement is accepted and welcomed. If you want to fix the broken system that fundraising is today, donors need to be at least 50 percent of the equation, not an afterthought. From my perspective as a marketer, as well as my perspective as a ticked-off donor, Engagement Fundraising is the only way to repair the broken relationship between fundraisers, charities, and the donors who support them.
It’s a win-win-win. Donors are treated better, fundraisers can focus on highly qualified prospects who are ready to act, and charities raise more money for their beneficiaries. The donor gets what they want – to feel good – and the charity spends exponentially less time and money because you aren’t required to make it all happen manually.
Engagement Fundraising works because it makes supporter engagement and involvement with an organization’s mission (and its beneficiaries) easier, faster, more convenient, more personalized, more relevant, and more fun. The business of fundraising must evolve as a service industry and reflect shifts in how donors behave and how they want to be treated. Embracing, not resisting, changes in communication and technology will reinvigorate the system with happier fundraisers, happier donors, and more money raised to make the world a better place. After all, isn’t that why you got into fundraising in the first place?
For the sake of donors, volunteers, advocates, and members everywhere who want to change the world but need an organization bigger than them to get it done, I hope you’ll become an engagement fundraiser.
For the sake of the employees at nonprofits who work tirelessly for the donors, volunteers, advocates, and members, I hope you’ll become an engagement fundraiser.
And most of all, for the people who desperately depend on all of the above, I hope you’ll become an engagement fundraiser. People like my wife, Nessa, whom I love more than anything else in the world. You can help her and others like her – the sick, the poor, and the hungry. The wounded, underserved, and distressed. The defenseless, needy, and unfortunate.
With Engagement Fundraising, you can help make the world a better place for them and all of humanity for generations to come.