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0.75x 1x 1.25x 1.5x 2x 0:0021:23 Content Offers Donors Love (Season 1, Episode 6) Apple PodcastsGoogle PodcastsShare Leave a ReviewListen in a New WindowDownloadSoundCloudStitcherSubscribe on… Read More
0.75x 1x 1.25x 1.5x 2x 0:0021:23 Content Offers Donors Love (EF-S01-E06) Apple PodcastsGoogle PodcastsShare Leave a ReviewListen in a New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSTuneIn… Read More
It can’t only be about death and taxes. Stop offering your supporters calculators they can’t understand. Stop offering them a so-called opportunity to be in… Read More
In order to generate highly-qualified planned giving leads, you’ve got to offer something to your prospects. We recommend information that educates prospects about ways they… Read More
For the most part, everyone agrees that metrics are good. Accountability is good – even for major gift officers. Generally speaking, measuring what you do… Read More
Prospect research, RFM, wealth screeners, and other hands-off/arm’s-length methods of donor discovery can only work so well. And more often than not, the people they… Read More
Understanding the motives for why donors make major gifts is a big part of successful fundraising. This is how we can relate to a donor… Read More
You know they’re in there, somewhere in your donor database. You just need to find them – those small donors who could turn into major… Read More
Your biggest major donors simply cannot be treated like all your other donors. If you’re like most mid-size and larger nonprofits, they are funding the… Read More
The more you can learn about major donors before you meet them, the more effective you will be at that first meeting. A good first… Read More
Getting that initial engagement from a major donor prospect is a big hurdle. Yes, we all want to meet with donors, have great conversations, build… Read More
Are the people working as major gift officers at your organization in the right role? Do they have the best skill set and mindset for… Read More
Every industry loves to predict the future. We predict stock markets, sports outcomes, educational outcomes, climate change, weather, and performance in just about any business… Read More
Why do gift officers quit their jobs so frequently? Gift officer turnover is holding so many nonprofit organizations back. And not just in terms of… Read More
Every single human being in every single society on earth subscribes to an unspoken rule when it comes to reciprocation as follows: If someone does… Read More
Patience is powerful. When pursuing major gifts, it’s tempting to want to go fast, and to accept the first gift a donor offers. You don’t… Read More
Sure, asking for money is hard. But asking for an estate gift? Even experienced fundraisers can get squeamish. As Anne Melvin puts it, “For many… Read More
Disaster! We put in the work. We put in the planning. We carefully execute each step in the cultivation process. We thoughtfully craft and stage… Read More
Major gifts fundraising is about relationships. You know this, and it’s an easy truth to recite in a job interview. But actually developing positive two-way… Read More
Donors give because giving enhances some aspect of their identity. They give for many other reasons too, but their final critical decisions regarding which organizations… Read More
The “one big thing” in fundraising is always the same: Advance the donor’s hero story. That’s the right story. But for major gifts, we need… Read More
Your competition is not other nonprofits. Yes, perhaps there are a few others similar enough to your mission to cause a handful of donors to… Read More
Restricted giving doesn’t sound like a good thing, just from the sound of it. The idea of restricting anything, especially giving, doesn’t seem like it… Read More
Monomyth ending The universal hero story (monomyth) ends with the hero’s return. The hero returns to his original world. The return confirms his new heroic… Read More
You guys crack me up. And the sound effects.... so good. Oh, and the content is super helpful and fresh too.
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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